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De Anza College

BUS 71

Digital Marketing Strategies · 5 units

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About this course

Students will learn to develop an effective digital marketing strategy for a product or service, a brand, or an organization using digital media and online delivery technologies and platforms. Students will also learn to analyze key performance metrics using various management and analytical tools, including native and cross-platform management systems, Search Engine Optimization, and Google Analytics.

Sections this term

Winter 2027 · updated Oct 18, 11:15 PM UTC
BUS 71Digital Marketing StrategiesOpen1 section · 40 seats reported · 1 instructor
  • CRN 39549 · 63ZStaff · TBA TBA · ONLINEOpen · 40

Enrollment availability changes frequently. Confirm status in the official FHDA registration system before enrolling.

Prerequisites

The De Anza catalog lists no prerequisite for this course.

Advisory: “ENGL C1000 or ENGL C1000H or ESL D005. Pre-algebra or equivalent (or higher), or appropriate placement beyond pre-algebra”

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