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De Anza College

BUS 89

Advertising · 5 units · used in 3 transfer pathways

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About this course

This course will explore advertising as human communication, examining its historical, economic, and social aspects. We will delve into why organizations use advertising and the crucial role of advertising agencies in the process. The course will cover creative strategy, focusing on developing messages through art and copy, and media strategy, addressing where and when to place these messages effectively. We will also explore the development of advertising budgets and the analysis and creation of successful advertising campaigns.

Sections this term

Fall 2026 · updated Sep 3, 3:30 PM UTC
BUS 89AdvertisingWaitlist1 section · 0 seats reported · 1 instructor
  • CRN 27831 · 50Takyi · TBA TBA · ONLINEWaitlist · 0

Enrollment availability changes frequently. Confirm status in the official FHDA registration system before enrolling.

Prerequisites

The De Anza catalog lists no prerequisite for this course.

Advisory: “ESL D272. and ESL D273., or ESL D472. and ESL D473., or eligibility for ENGL C1000 or ENGL C1000H or ESL D005.

Transfer pathways that use BUS 89

ASSIST maps BUS 89 to a requirement in 3 published pathways from De Anza College.

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Articulation, prerequisites, course details and class availability all come from sources that change. If something here does not match the official record, tell us and we will fix it — corrections from students and staff are the fastest way this stays accurate.