Skip to content

De Anza College

BUS 90

Principles of Marketing · 5 units · used in 3 transfer pathways

Build my plan

Sign in with Google and Cherrypicker builds your quarter-by-quarter transfer plan around your own coursework.

Where this page’s information comes from

About this course

This course covers the fundamental principles of marketing, focusing on creating, communicating, and delivering value to customers by developing effective marketing strategies.

Sections this term

Winter 2027 · updated Oct 18, 11:21 PM UTC
BUS 90Principles of MarketingOpen3 sections · 80 seats reported · 2 instructors
  • CRN 31757 · 63ZFrancis · TBA TBA · ONLINEOpen · 8
  • CRN 37590 · 67ZChang · TBA TBA · ONLINEOpen · 40
  • CRN 39551 · 1GZFrancis · TBA TBA · ONLINEOpen · 32

Enrollment availability changes frequently. Confirm status in the official FHDA registration system before enrolling.

Prerequisites

The De Anza catalog lists no prerequisite for this course.

Advisory: “ESL D272. and ESL D273., or ESL D472. and ESL D473., or eligibility for ENGL C1000 or ENGL C1000H or ESL D005. Pre-algebra or equivalent (or higher), or appropriate placement beyond pre-algebra”

Transfer pathways that use BUS 90

ASSIST maps BUS 90 to a requirement in 3 published pathways from De Anza College.

Spot something wrong?

Articulation, prerequisites, course details and class availability all come from sources that change. If something here does not match the official record, tell us and we will fix it — corrections from students and staff are the fastest way this stays accurate.