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De Anza College

BUS 90

Principles of Marketing · 5 units · used in 3 transfer pathways

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About this course

This course covers the fundamental principles of marketing, focusing on creating, communicating, and delivering value to customers by developing effective marketing strategies.

Sections this term

Fall 2026 · updated Sep 3, 3:30 PM UTC
BUS 90Principles of MarketingFull2 sections · 0 seats reported · 2 instructors
  • CRN 00323 · 62Morgan · TBA TBA · ONLINEFull · 0
  • CRN 27653 · 65Francis · TBA TBA · ONLINEFull · 0

Enrollment availability changes frequently. Confirm status in the official FHDA registration system before enrolling.

Prerequisites

The De Anza catalog lists no prerequisite for this course.

Advisory: “ESL D272. and ESL D273., or ESL D472. and ESL D473., or eligibility for ENGL C1000 or ENGL C1000H or ESL D005. Pre-algebra or equivalent (or higher), or appropriate placement beyond pre-algebra

Transfer pathways that use BUS 90

ASSIST maps BUS 90 to a requirement in 3 published pathways from De Anza College.

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Articulation, prerequisites, course details and class availability all come from sources that change. If something here does not match the official record, tell us and we will fix it — corrections from students and staff are the fastest way this stays accurate.