De Anza College
BUS 90
Principles of Marketing · 5 units · used in 3 transfer pathways
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Where this page’s information comes from
- De Anza catalogcourse record · 2025-2026
- FHDA class listingsWinter 2027 sections
- Cherrypickercourse matching and pathway links — our analysis
About this course
This course covers the fundamental principles of marketing, focusing on creating, communicating, and delivering value to customers by developing effective marketing strategies.
Sections this term
Winter 2027 · updated Oct 18, 11:21 PM UTCBUS 90Principles of MarketingOpen3 sections · 80 seats reported · 2 instructors
- CRN 31757 · 63ZOpen · 8
- CRN 37590 · 67ZOpen · 40
- CRN 39551 · 1GZOpen · 32
Enrollment availability changes frequently. Confirm status in the official FHDA registration system before enrolling.
Prerequisites
The De Anza catalog lists no prerequisite for this course.
Advisory: “ESL D272. and ESL D273., or ESL D472. and ESL D473., or eligibility for ENGL C1000 or ENGL C1000H or ESL D005. Pre-algebra or equivalent (or higher), or appropriate placement beyond pre-algebra”
Transfer pathways that use BUS 90
ASSIST maps BUS 90 to a requirement in 3 published pathways from De Anza College.
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Articulation, prerequisites, course details and class availability all come from sources that change. If something here does not match the official record, tell us and we will fix it — corrections from students and staff are the fastest way this stays accurate.