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De Anza College

BUS 94

Social Media Marketing Strategies · 5 units

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About this course

This course will explore social media as an effective delivery platform in marketing, specifically in promotion programs and product/service delivery. It will also analyze the strengths and weaknesses of major platforms and analytical tools and evaluate the cost-effectiveness and impacts on the overall marketing objectives of a business. There will be an emphasis on customer relationship-building, public relations, event marketing, and sales promotions using social media tactics in developing effective, ethical social media marketing strategies.

Sections this term

Winter 2027 · updated Oct 18, 11:21 PM UTC
BUS 94Social Media Marketing StrategiesOpen1 section · 40 seats reported · 1 instructor
  • CRN 38693 · 63ZMorgan · TBA TBA · ONLINEOpen · 40

Enrollment availability changes frequently. Confirm status in the official FHDA registration system before enrolling.

Prerequisites

The De Anza catalog lists no prerequisite for this course.

Advisory: “ENGL C1000 or ENGL C1000H or ESL D005. Pre-algebra or equivalent (or higher), or appropriate placement beyond pre-algebra”

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