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Foothill College

BUSI 57

PRINCIPLES OF ADVERTISING · 4 units · used in 3 transfer pathways

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About this course

Introduction to advertising campaign management: the selection of the target market and market segments; campaign goal setting; selection of channels and media; identification of strategy; design and implementation, evaluation of key metrics. Evaluation of the relationship between advertising and society, consumer and business.

Sections this term

Winter 2027 · updated Oct 18, 11:09 PM UTC
BUSI 57PRINCIPLES OF ADVERTISINGOpen1 section · 40 seats reported · 1 instructor
  • CRN 33280 · 01WTuttle · TBA TBA · ONLINEOpen · 40

Enrollment availability changes frequently. Confirm status in the official FHDA registration system before enrolling.

Prerequisites

The Foothill catalog lists no prerequisite for this course.

Advisory: “Advisory: Demonstrated proficiency in English by placement via multiple measures OR through an equivalent placement process OR completion of ESLL 125 & ESLL 249; not open to students with credit in ADVT 57 or BUSI 81.”

Transfer pathways that use BUSI 57

ASSIST maps BUSI 57 to a requirement in 3 published pathways from Foothill College.

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Articulation, prerequisites, course details and class availability all come from sources that change. If something here does not match the official record, tell us and we will fix it — corrections from students and staff are the fastest way this stays accurate.