Foothill College
BUSI 59
PRINCIPLES OF MARKETING · 4 units · used in 8 transfer pathways
Where this page’s information comes from
- Foothill catalogcourse record · 2026-2027
- FHDA class listingsFall 2026 sections
- Cherrypickercourse matching and pathway links — our analysis
About this course
Contemporary marketing developments and applications relative to business activities that determine customer demand for products and services. Focus on market planning strategy, determining the right product, price, distribution and promotion elements and evaluating the results of effective marketing decision-making from both a marketer's and a consumer's perspective.
Sections this term
Fall 2026 · updated Sep 3, 3:30 PM UTCBUSI 59PRINCIPLES OF MARKETINGOpen2 sections · 17 seats reported · 1 instructor
- CRN 20619 · 02Full · 0
- CRN 20840 · 01Open · 17
Enrollment availability changes frequently. Confirm status in the official FHDA registration system before enrolling.
Prerequisites
The Foothill catalog lists no prerequisite for this course.
Advisory: “Advisory: Demonstrated proficiency in English by placement via multiple measures OR through an equivalent placement process OR completion of ESLL 125 & ESLL 249; not open to students with credit in BUSI 90.”
Transfer pathways that use BUSI 59
ASSIST maps BUSI 59 to a requirement in 8 published pathways from Foothill College.
- Business AdministrationFoothill → Cal Maritime
- Business CoreFoothill → Menlo College
- Business Administration MarketingFoothill → Simpson University
- Outdoor Leadership GeneralistFoothill → Simpson University
- Business Administration Specialization: Data Sciences & Artificial IntelligenceFoothill → Simpson University
- Business Administration ManagementFoothill → Simpson University
- Business Administration Specialization: Data Sciences & Artificial IntelligenceFoothill → Simpson University
- Business Administration Sports ManagementFoothill → Simpson University
Spot something wrong?
Articulation, prerequisites, course details and class availability all come from sources that change. If something here does not match the official record, tell us and we will fix it — corrections from students and staff are the fastest way this stays accurate.