Skip to content

Foothill College

BUSI 59

PRINCIPLES OF MARKETING · 4 units · used in 8 transfer pathways

Where this page’s information comes from

About this course

Contemporary marketing developments and applications relative to business activities that determine customer demand for products and services. Focus on market planning strategy, determining the right product, price, distribution and promotion elements and evaluating the results of effective marketing decision-making from both a marketer's and a consumer's perspective.

Sections this term

Fall 2026 · updated Sep 3, 3:30 PM UTC
BUSI 59PRINCIPLES OF MARKETINGOpen2 sections · 17 seats reported · 1 instructor
  • CRN 20619 · 02Mancuso · TBA TBA · ONLINEFull · 0
  • CRN 20840 · 01Mancuso · TBA TBA · ONLINE / T 10 AM-11:50 AM · 3201Open · 17

Enrollment availability changes frequently. Confirm status in the official FHDA registration system before enrolling.

Prerequisites

The Foothill catalog lists no prerequisite for this course.

Advisory: “Advisory: Demonstrated proficiency in English by placement via multiple measures OR through an equivalent placement process OR completion of ESLL 125 & ESLL 249; not open to students with credit in BUSI 90.

Transfer pathways that use BUSI 59

ASSIST maps BUSI 59 to a requirement in 8 published pathways from Foothill College.

Spot something wrong?

Articulation, prerequisites, course details and class availability all come from sources that change. If something here does not match the official record, tell us and we will fix it — corrections from students and staff are the fastest way this stays accurate.