Foothill College
BUSI 59
PRINCIPLES OF MARKETING · 4 units · used in 8 transfer pathways
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Where this page’s information comes from
- Foothill catalogcourse record · 2026-2027
- FHDA class listingsWinter 2027 sections
- Cherrypickercourse matching and pathway links — our analysis
About this course
Contemporary marketing developments and applications relative to business activities that determine customer demand for products and services. Focus on market planning strategy, determining the right product, price, distribution and promotion elements and evaluating the results of effective marketing decision-making from both a marketer's and a consumer's perspective.
Sections this term
Winter 2027 · updated Oct 18, 11:09 PM UTCBUSI 59PRINCIPLES OF MARKETINGOpen3 sections · 80 seats reported · 2 instructors
- CRN 31119 · 02WOpen · 40
- CRN 33279 · 02YOpen · 40
- CRN 33486 · 60DFull · 0
Enrollment availability changes frequently. Confirm status in the official FHDA registration system before enrolling.
Prerequisites
The Foothill catalog lists no prerequisite for this course.
Advisory: “Advisory: Demonstrated proficiency in English by placement via multiple measures OR through an equivalent placement process OR completion of ESLL 125 & ESLL 249; not open to students with credit in BUSI 90.”
Transfer pathways that use BUSI 59
ASSIST maps BUSI 59 to a requirement in 8 published pathways from Foothill College.
- Business AdministrationFoothill → Cal Maritime
- Business CoreFoothill → Menlo College
- Business Administration ManagementFoothill → Simpson University
- Business Administration MarketingFoothill → Simpson University
- Business Administration Specialization: Data Sciences & Artificial IntelligenceFoothill → Simpson University
- Business Administration Specialization: Data Sciences & Artificial IntelligenceFoothill → Simpson University
- Business Administration Sports ManagementFoothill → Simpson University
- Outdoor Leadership GeneralistFoothill → Simpson University
Spot something wrong?
Articulation, prerequisites, course details and class availability all come from sources that change. If something here does not match the official record, tell us and we will fix it — corrections from students and staff are the fastest way this stays accurate.